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CONTENTS

1. BUSINESS ARTICLES
1.1 Branding

  1. Sustaining the SIA Brand, Outlook, Company News/Partnerships, p.4-5, September 2004

1.2 Other Business Articles
  1. Carly Fiona's Commencement Speech', http://www.citehr.com/31880-carly-fiorinas-commencement-address.html downloaded 12Feb2010
  2. Singapore Companies in China, Beyond Singapore, The Edge Singapore, Jan31, 2005; p.F7


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